Mar 03, 2014 -- BREAKING NEWS -- SAN FRANCISCO, CA March 3, 2014 Bryan-David Scott, internationally renowned luxury coffee specialist, celebrity host and CEO of Cup of Luxury, announced today plans to move forward with Cup of Luxury's implementation for the ethical and humane treatment of Civets. "An egregious violation in the lack of compassion, ethical and humane treatment toward civets has created a global outcry for companies to cease in offering the world's most coveted luxury coffee ... Kopi Luwak. I am pleased to announce today that Cup of Luxury understands this concern and has developed a proportional response to this dilemma in developing the world's first certified humane and ethical treatment program for civets. We are the world's premiere luxury and lifestyle brand of coffee and will not tolerate abuse in any form. Our Kopi Luwak is harvested from wild (Non-caged) civets. On March 1, Cup of Luxury assembled a team comprised of Americans, Swedish and Indonesians to help manage our Kopi Luwak operations."
